Unibet, a household name in the European iGaming space, is increasing its presence, targeting the North American markets. Allegedly, Iowa will no longer be the main focus of its operations. Instead, the company will adapt its strategy to expand to multi-product states. For example, Unibet casino in PA has a really strong presence in the state and it is recognized as one of the most trustworthy operators according to scams.info. The same applies to other states like New Jersey, whereas in Virginia, Arizona, and Indiana, it is popular for its online sportsbook.
Business Optimization as the Driving Force of Unibet’s Growth Strategy
Further elaborating on the company’s business decisions, Tjärnström cited business optimization as one of the key reasons behind its market shift. After reviewing the state’s footprint, it became clear that the way forward is for the company to adjust its growth strategy to focus more on multi-product states. Part of this is the decision to exit Iowa. Business optimization will be one of the key areas of focus for Unibet going forward.
The Beginning of a New Partnership With the Swinomish Tribe
Commencing its expansion into other North American markets, Kindred has recently entered a new partnership with the Swinomish Tribe. Together, they signed a 6-year agreement with the possibility of extending the partnership for another 5 years.
A New Brick & Mortar Casino Is Pending Regulatory Approval
Following the necessary regulatory approval, a new casino will see the light of day, conveniently dubbed as the Unibet & Swinomish Sportsbook at Swinomish Casino & Lodge. Once everything falls into place, including its licensing, it will be located in Anacortes, Washington. Assuming everything goes according to plan, this will mark Unibet’s seventh state in which the company has a live sportsbook product.
Both Sides Are Excited To Pursue the Partnership
Unibet is looking forward to its business expansion in the US, and doing so in collaboration with the Swinomish tribe is that much more exciting. Manuel Stan, SVP of North America Kindred Group, mentioned that, with the opening of the new casino and sportsbook, the people have a lot to look forward to and can expect an exceptional betting experience. If the business model proves to be a profitable one to pursue, further investments may be on the horizon.
Unibet’s Current Market Presence
Currently, as per any Unibet PA review, has a market presence in the following US regions:
– Virginia (under the umbrella of the Virginia Lottery)
– Pennsylvania (with Mohegan Sun Pocono Casino)
– Iowa (with Harrah’s Casino)
– Arizona (a partnership with Fort Yuma Quechan Tribe)
– New Jersey (with Hard Rock Casino Atlantic City)
– Indiana (with Caesars Horseshoe Hammond Casino)
Although Iowa is now leaving the list, Kindred Group is considering other expansion possibilities, as long as further growth is justified on the basis of a sustainable business model.
Will Kindred Be Up for Grabs for the Other US Casino Operators?
Recent reports are hinting at the possibility that Unibet could be listed for sale and thus attract the interest of other US casino operators and their investments. This would shake up the market in a considerable way, considering that any Unibet PA review lists the operator as one of the world’s leading forces in the gambling sphere.
As of right now, Unibet is estimated to be worth roughly $1.5bn. However, this is not the only reason why it might attract the interest of investors. Not only does the company have a major presence in European markets, but it also adheres to high customer support standards, along with modern technology and a clear business plan which is exactly what every business needs to succeed. Either way, expanding into the US territory or being acquired by other US investors would mean having to comply with the US gambling regulations that are in certain ways different from the ones in effect on European soil.
The Group Outlines Two Key Priorities
Expansion-wise, Kindred Group is looking at two key priorities, one of which is shared development in the North American markets. Another huge area of their focus is the Netherlands – this is where they’ve recently been able to obtain a gaming license that’s required for any legal casino to operate.
Although both are lucrative avenues to pursue, there is a difference between the North American gambling market and the one in the Netherlands. While the former has now reached its mature stage which calls for a shift of focus to making improvements in the customer experience department, the latter is still in its initial growth stages.
