Cape introduces its first home collection at Walmart. Getty Images
Two months after naming the designer Brandon Maxwell The creative director of the two top brands, Walmart is teaming up with casual fashion company Cape to launch the brand’s first home collection, Cape Home.
The 1980s were a tough time in between. In March 2020, the struggling retailer Covid 19 temporarily closed all stores in North America and lost 70% of its revenue.
Earlier this month, Cape sold the multi-brand specialty retailer Intermix to private equity firm Altamond Capital Partners. The San Francisco-based retailer has owned Intermix since 2012, but the small business often seemed like a thought for the gap, operating $ 1 billion brands such as Old Navy and Banana Republic with very different operating models.
However, the cape may have recently regained its mojo as it was covered from the Covit-19 epidemic, leading to a job away from home, playing on the normal DNA of jeans, sweatshirts and sweatpants.
Cape Home, a brand new home appliance brand exclusively available at Walmart, is a strategic partnership to bring together two popular retail brands in the United States and beyond. Walmart’s benchmark will allow a new type of product to bring space into its legacy. The models are timeless and suitable for everyday life.
The collection will be launched exclusively on June 24 at Walmart.com. The Cape Home launch will feature more than 400 items in areas such as home decor, table, bed and bath, ranging from $ 15 to $ 65.
Models can easily decorate any room from college dormitories to homes to city apartments. Cape Homes’ new seasonal and special collections will be launched throughout the year and will be developed in conjunction with Cape’s licensing company, IMG.
“We are delighted that Cape has chosen Walmart to be the exclusive retailer to launch its home brand,” said Anthony Soohu, Managing Vice President, Walmart Home. “The American fashion brand, Cape is the perfect partner to bring its timeless style and signature into the modern home, helping clients design and decorate beautiful living spaces.”
“Over the past few years, we have focused on expanding our home product line to provide our customers with high quality and stylish decor and homeware at incredible prices. Anthony Soohoo added:” Cape Home is the latest example of how we are going to accomplish this task. “
Cape Home features the brand’s vibrant, modern American style, which bridges people, generations and cultures. The launch collection is designed with the environment in mind and features products such as denim and chambray with unique results at affordable prices for all customers, according to Walmart, the Cape Home collection includes products made from organic cotton and recycled materials.
“Walmart is a global leader in the home space with comprehensive digital access and distribution, and this partnership allows us to introduce a new genre in a smart and scalable way,” said Mark Breitbart, President and CEO of the Cape brand. “Cape Home at Walmart opens a new door for Cape as a lifestyle brand that offers uninterrupted American player in new ways. We are excited about this growth opportunity and allow customers to fall in love with the interval.”
Walmart.com has been improving its home business for some time. In 2018, the retailer introduced a 3D shopping virtual tour and a “buy coin” feature for the home category, offering a superior and inspiring shopping experience for consumers.
Although the technology is only used for household items, Anthony Soohoo said at the time: “We are introducing these new features to shelters and small living spaces, and we know they may have some applications. In other categories we will continue to ask customer feedback to determine how to implement it in more detail on the site. “
The 3D Shopping Virtual Tour allows customers to see selected apartments featuring nearly 70 items, including national brands and Walmart private labels. When exploring the apartment, consumers can click on their favorite products in each room for more information.
Article translated from Forbes US – Author: Sharon Edelson
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