Highlights:
- The telecom regulator has now taken stern action against companies that send bulk SMS.
- Has compiled a list of 40 default companies across the country.
- If the new rules are not implemented, the SMS service will be suspended from April 1
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Leading banks and Life Insurance Corporation of India are among the 40 companies that violate the total SMS rules. Major banks include State Bank of India, ICICI Bank, HDFC Bank and Kotak Mahindra Bank. Troy has given these banks and LIC a March 31, 2021 deadline to comply with the new rules.
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Sufficient time has already been given to financial service companies and telemarketers to comply with the new regulations. However, the telecom regulator said 40 companies had not yet complied. Therefore, if they do not comply with the rules by March 31, 2021, the SMS service of these companies will be discontinued from April 1, Troy said.
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From April 1, it has been clarified that non-compliant SMS will be blocked. Companies that send messages for business purposes are required to register their news headlines and templates with the telecom operator. This will be explored from the template on the blockchain platform when going to SMS company, payment companies and others like this.
This can put a strain on SMS services, especially by deceiving customers with financial services and financial gain. On March 25, 2021, the Telecom Regulator discussed scrubbing data and SMS scrubbing with telemarketing companies and intermediary service providers.
