What the iPhone 12 needs to win the smartphone wars

Samsung’s latest flagship phones have debuted to strong reviews, with the Galaxy Note 20 Ultra winning particular raves for its responsive S Pen, powerful zoom lens and its dynamic 120Hz display. It sets a pretty high bar for the other flagship phones coming out in the second half of 2020 — particularly for the new iPhone 12 lineup.

So will the initial success of the Galaxy Note 20 Ultra cause any sleepless nights in Cupertino, as Apple executives wrestle with how to make the iPhone 12 and iPhone 12 Pro standout from rival devices? Not exactly, tech analysts say.

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