The Press Stories
Sony’s Chief Distinguished Engineer, Toshiyuki Ogura, is calling for the reintroduction of HDR technology in television sets, stating that it is essential for the future of home entertainment. This comes as Sony showcased its latest LED TV technology at the home theater spring showcase, aiming to revolutionize the HDR viewing experience.
One of the highlights of the showcase was the unveiling of Sony’s new 2024 home theater creations, including the flagship Bravia A9 mini LED TV. The company is looking to streamline its TV lineup by naming all new models under the A-series moniker, a move that has caused confusion among consumers who are struggling to differentiate between OLED and LED TVs.
Despite this confusion, Sony is focusing on improving brightness and backlight control with its latest mini LED TVs, offering higher brightness levels and more dimming zones for a superior viewing experience. The company believes that these advancements will reshape the future of HDR technology and elevate the home theater experience for consumers.
With Toshiyuki Ogura’s advocacy for HDR technology and the introduction of cutting-edge LED TV technology, Sony is positioning itself as a leader in the home entertainment industry. As the competition heats up, it will be interesting to see how Sony’s focus on brightness and backlight control will set it apart from other TV manufacturers in the market.
