Taylor Swift Effect: Five Million More Female Viewers Tune In for the Super Bowl in Las Vegas

Title: Taylor Swift’s Relationship with Travis Kelce Sparks Surge in Female Viewership for NFL

In recent months, Taylor Swift’s romance with Kansas City Chiefs’ tight end, Travis Kelce, has had an unexpected impact on the NFL and its viewership. The music icon’s association with the football star has resulted in a remarkable increase in female fans tuning in to watch the exciting gridiron action.

According to recent Nielsen data, overall viewership among women has witnessed a substantial nine percent surge. Approximately 60 million women have been captivated by the thrill of NFL games, with this upward trend becoming particularly evident during one of the most-watched sporting events of the year – the Super Bowl.

Last year’s championship game showed a significant rise in female viewership, with a five million increase compared to the previous edition. This made women accountable for an impressive 47.5 percent of the total Super Bowl audience, effectively narrowing the gender gap in terms of fan base representation.

Notably, the championship game on CBS and Univision experienced a staggering 24 percent rise in female viewership compared to the previous year. Girls between the ages of 12 and 17 demonstrated an incredible 11 percent increase in viewership, even surpassing boys in the same age group.

Undoubtedly, Taylor Swift’s presence at the Super Bowl, loudly supporting her beau Kelce and the Kansas City Chiefs, added an extra layer of excitement for fans. Kelce’s popularity has soared due to his high-profile relationship, further drawing fans to their screens.

Revised Nielsen data subsequently showed that the average audience for the Super Bowl surpassed initial projections, reaching a staggering 123.7 million viewers. Interestingly, adult women under the age of 50 witnessed an eight percent increase in viewership, surpassing the four percent increase among men of the same age group.

Furthermore, women between the ages of 35 and 64 displayed a substantial seven percent increase in viewership, outpacing the three percent increase witnessed among men in the same demographic. These figures highlight the growing appeal of the NFL among female audiences.

In 2019, women constituted only 46.7 percent of the total Super Bowl audience, making 2021’s numbers a significant jump in female representation. Swift and Kelce, who have been dating publicly since September, have proven to be a dynamic duo, consistently attending Chiefs’ games together.

CBS has experienced a surge in ratings throughout the NFL season, undoubtedly due to curious viewers tuning in to catch a glimpse of Kelce and Swift’s public appearances. The couple’s success and popularity are anticipated to continue attracting more women to the NFL, bridging the gender gap and fostering increased diversity among football fans.

In conclusion, Taylor Swift’s romantic involvement with Travis Kelce has generated a remarkable surge in female viewership for the NFL. The sport has experienced a notable increase in female fans across various age groups, with the Super Bowl witnessing a significant rise in female presence. Swift and Kelce’s influence has the potential to reshape the football landscape, making it more inclusive and appealing to all.