The Press Stories
CES 2024: A Look Ahead at the Highly Anticipated Consumer Electronics Trade Show
Las Vegas, NV – CES, the world’s largest consumer electronics trade show, is just around the corner, and tech enthusiasts are buzzing with excitement. The event, known for showcasing the latest innovations in the industry, is set to take place from January 9-12, 2024, with press days starting on January 7.
Over the years, CES has been a platform for tech companies to assert themselves as industry innovators for the coming year. The show’s attendance has fluctuated, but in 2023, it hosted a respectable 115,000 attendees, indicating the strong interest in consumer electronics and technology.
However, the landscape of CES has changed in recent years. Major exhibitors have shifted their strategy, saving big announcements for their own events instead of CES. This shift has created opportunities for startups to showcase their products and attract the attention of industry professionals in attendance.
One area where startups find value is Eureka Park, located in the Venetian Expo. It serves as a hub for hardware startups to physically present their products, gaining exposure to potential investors and partners. Additionally, suite meetings held in hotel rooms offer a discreet setting for companies without floor exhibits to showcase technology that is not yet ready for the public eye.
Despite these changes, the author remains optimistic about this year’s CES. They believe that the event is heading into a fascinating moment for consumer hardware. One major trend expected to dominate CES 2024 is generative AI, with claims for hardware products leveraging AI becoming more prevalent. Robotics is another area of interest, with companies likely to showcase partnerships and automated processes.
TV announcements have also become a significant part of CES, with LG leading the pack. The automotive industry has also carved out a space at the event, with car makers making big splashes and showcasing new electric vehicles.
However, smartphone announcements are not expected to be a major highlight of CES. Many big players have shifted to their own events or prefer to unveil their latest innovations at the Mobile World Congress.
Health tech, including sleep tracking and blood pressure monitoring, will continue to be a significant component of CES. After being a highlight of the previous year’s CES, AR/VR enthusiasts are eagerly awaiting the upcoming mixed reality release from Meta.
Rumors are swirling that Nvidia, a leading technology company, will also make a splash at CES 2024 with the launch of new AI-focused GPUs.
With all the buzz surrounding CES 2024, it’s clear that the event remains an indispensable platform for the tech industry. From major trends like generative AI and robotics to TV announcements and health tech innovations, CES continues to set the stage for what’s to come in the world of consumer electronics.
