American company Nike ended its collaboration with basketball player Kyrie Irving on Monday. The decision follows the NBA star’s tweet in support of an anti-Semitic film and huge controversy in the US.
After Kyrie Irving’s slip-up on social media, Nike decided on the spot on Monday. A spokesperson for the sports equipment manufacturer confirmed the end of the collaboration with the Brooklyn Nets playmaker to “Insider” Shams Sarania.
The NBA star sparked controversy in late October when he posted a poster for the 2018 movie “Hebrews to Negroes: Wake Up Black America” on his Twitter and Instagram accounts, and it’s anything but a surprise. Considered anti-Semitic. If the 30-year-old basketball player was one of the best-selling shoe models among NBA stars, now he is without a partner for his sneakers.
Irving has already played in the NBA
Quickly suspended by Nike, Kyrie Irving also canceled the release of the ‘Kyri8’ shoe. While tentative, the Company’s approval of Comma is final.
According to media outlets across the Atlantic, the deal with his sponsor has brought the Nets player nearly $11 million annually since his NBA debut in 2011.
After days of silence in the face of much criticism, Kyrie Irving went quiet in early November to acknowledge some of his mistakes. Without immediately apologizing, the player acknowledged that his message had a “negative impact” on the Jewish community. The Nets’ president pledged to donate $500,000 to organizations working to end hate and intolerance.
While suspended by the Nets and the NBA, Kyrie Irving finally apologized for his gesture. A prerequisite for his return to court. Since the start of the controversy, Kyrie Irving has played nine games back with the Brooklyn-based franchise.