Global Soft Power Index 2022: Here are the top 10 most influential countries in Africa

Global Soft Power Index 2022: Here are the top 10 most influential countries in Africa

#Morocco : British company Brand Finance has released the 2022 edition of its annual ranking of the world’s most influential countries. Out of 120 countries, 24 Africans are in this ranking. Here are the top 10 most influential African countries in the Global Soft Power Index 2022.

Brand Finance, the world’s leading brand valuation consultancy, has released its annual ranking of the world’s most influential countries. for that Global Soft Power Index 2022The British Cabinet selected 120 countries, including 24 from the African continent.

From the beginning, the Institute defined the concept of soft power as “the ability of a nation to influence the preferences and behavior of various actors in the international arena (states, institutions, local authorities, etc.) by influencing or persuading them. Persuasion”.

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To measure this influence, the organization establishes its ranking based on 7 factors that contribute to establishing a country’s influence on the international scene. These criteria are: “Business and Trade”, “Governance”, “International Relations”, “Culture and Heritage”, “Media and Communication”, “Education and Science”, “People and Values”. Each criterion is assigned a score.

Performance on each criterion helps governments’ policy efforts. Some countries use soft power as a tool of their foreign and trade policy. This is the situation in China.

Based on these criteria and data collected in the fall of 2021 and the opinions of experts from 101 countries, the United States occupies the ranking of the most influential countries in the world with a score of 70. 7. England (64.9 points), Germany (64.6 points), China (64.2 points) and Japan (63.5 points).

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Several African countries have joined the Global Soft Power Index this year, bringing the continent’s representation to 24. These include Mauritius, Rwanda, Seychelles, Madagascar, Botswana and Sudan.

And in the top 10 most influential African countries, Egypt tops the list with a score of 41.6 points/100. The country of the pharaohs rose 3 places to 31st globally.

It has moved up to 34th place globally with 40.2 points, 3 places ahead of South Africa.

South Africa improved its ranking due to the performance achieved at the level of “Media & Communication”, “Education and Science” and “Business and Trade” criteria. On this last criterion, the Rainbow Country has strong potential for future growth. However, the “personality” scale negatively affected the country’s score due to skepticism surrounding political stability, corruption, safety and security.

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Morocco gained 2 places to become the 3rd most influential country in Africa and 46th globally with 34.9 points. The Kingdom improved its score especially due to the significant evolution of the “International Relations” criterion, where it advanced 13 places, consecrating the success of Moroccan diplomacy in 2022. It got good performance based on “media” criteria. and Communication” and “Science and Education”.

Nigeria (69th in the world with 32.0 points) and Mauritius (71st in the world with 31.9 points) complete the top 5 places in Africa’s most influential countries. Rwanda (74th; 31.4 points), Algeria (75th; 31.4 points), Tunisia (76th; 31.3 points), Ghana (86th; 30.3 points) and Seychelles (90th; 30.0 points) rounded out the continent’s top 10 influential countries. . It is important to note that Algeria is the only country in the top 10 to register a decline in the Global Soft Power Index ranking.

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Top 10 Most Influential Countries in Africa in 2022

African rankings

Country

Marks (Points)/100

World ranking

1st

Egypt

41.6

31st

2nd

South Africa

40.2

34th

3rd

Morocco

34.9

46th

4th

Nigeria

32

69th

5th

Mauritius

31.9

71st

6th

Rwanda

31.4

74th

7th

Algeria

31.4

75th

8th

Tunisia

31.3

76th

9th

Ghana

30.3

86th

10th

Seychelles

30

90th

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