Google Play is set to adopt a more relaxed new logo

Six years after the last changes, the Google Play logo is about to make a comeback, but in a more discreet way. On the menu, a slightly softer shape and darker colors.

You may remember the last major logo change Google Play. In 2016, Google actually traded her shopping bag for a button”playColored, taking on the typical shades of the group. The company seems to be gearing up to make a fresh change to bring its app marketplace logo up to date. However, at this time, no drastic changes are planned.

while happening, 9to5Google Google invented a new logo that they love on the USPTO website (US Patent and Trademark Office). The company made it clear on July 13 as part of a trademark registration. A classic process conducted with the US office responsible for registering patents and trademarks.

A new, rounded logo with bold colors

In its trademark application, Google describes its new logo as follows:The mark consists of a triangle with rounded corners, divided into four colored sections; The blue color appears on the left; Green appears above; Yellow appears on the right; And the red color appears below“.

Compared to the current logo, Google Play’s new logo looks a bit more rounded with more rounded corners and darker colors. A sensible evolution, but it allows us to get closer to the previously adopted logos in other Google apps and services.

That said, Google isn’t being very creative here. The difference is not really obvious. This frightening evolution may eventually hurt Google a bit: its logos have become more and more similar over time, adopting the same colors and the same minimalist aesthetic from one site to another.

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