Google Play is set to adopt a more relaxed new logo

Google Play is set to adopt a more relaxed new logo

Six years after the last changes, the Google Play logo is about to make a comeback, but in a more discreet way. On the menu, a slightly softer shape and darker colors.

Google Play Store
Current Google Play logo, for illustration // By: Frandroid

You may remember the last major logo change Google Play. In 2016, Google actually traded her shopping bag for a button”playColored, taking on the typical shades of the group. The company seems to be gearing up to make a fresh change to bring its app marketplace logo up to date. However, at this time, no drastic changes are planned.

while happening, 9to5Google Google invented a new logo that they love on the USPTO website (US Patent and Trademark Office). The company made it clear on July 13 as part of a trademark registration. A classic process conducted with the US office responsible for registering patents and trademarks.

A new, rounded logo with bold colors

In its trademark application, Google describes its new logo as follows:The mark consists of a triangle with rounded corners, divided into four colored sections; The blue color appears on the left; Green appears above; Yellow appears on the right; And the red color appears below“.

Compared to the current logo, Google Play’s new logo looks a bit more rounded with more rounded corners and darker colors. A sensible evolution, but it allows us to get closer to the previously adopted logos in other Google apps and services.

Google Play new logo
Source: Google via USPTO

That said, Google isn’t being very creative here. The difference is not really obvious. This frightening evolution may eventually hurt Google a bit: its logos have become more and more similar over time, adopting the same colors and the same minimalist aesthetic from one site to another.

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