If you’re new to online gambling, you’ve probably come across a range of new terminology. Deposit match bonus, wagering requirements, free spins, wild and scatter symbols; some say it requires a degree to register with and play at online casinos.
To make things even more complicated, gambling operators usually tend not to run one but several casino sites, each tailored towards a specific target group. You call these related sites ‘Sister Sites’ in online gambling jargon. Let’s dive into that topic a little more since it turns out that players can benefit quite a bit from this kind of setup.
The Operator’s Benefit of Running Related Sites
The concept of operating so-called sister sites is widely popular amongst gambling operators worldwide. As such, there must be a clear benefit to it, or else fewer companies would jump onto that bandwagon. And indeed, for operating firms, running multiple online casinos simultaneously makes sense.
Like other industries, producing the initial product is time-consuming and expensive. However, launching product modifications or different styles becomes an easy task once you’ve got the engine running.
When operators run multiple online casinos, they typically reuse most of the core parts for each site. That includes IT systems that handle user accounts, process financial transactions, and share the same games catalogue and customer support service across all brands.
All needed to launch a new site is a different design, adjusted welcome bonuses and promotions, and potentially a different set of games from the same catalogue. That’s it.
As you can see, with minimal effort, operators can launch a brand new casino to target different audiences and diversify their risk. Head over to Sister Sites to see that some operators run more than 100 online casinos this way.
Players Can Benefit As Well
However, it would be unfair to say that only operators benefit from the concept of sister sites. In fact, it’s good for players, too.
When choosing an online casino, players are advised to do a good amount of research before registering with a site. Ultimately, you’re risking your hard-earned money with a potential unknown company, so at the very least, you want to be sure the operator fulfills the following criteria:
- Holds a valid gambling license
- Securely handles deposits and withdrawals
- Provides fair and audited games
When you sign up with a related site of an online casino you’re already a customer with, you can almost skip this step. Operators usually run all of their casinos under the same license, so it’s pivotal for them to comply with all rules and regulations across their range of brands. If not, they not only risk having regulators shut down one of their online casinos but all of them. It’s a risk not worth taking.
It doesn’t mean that you should blindly register with related casino websites without any due diligence, but at the very least, you can be sure that core requirements are met and that your information and deposits are safe.