Qualcomm changes part of its Snodragon name to an independent brand

Désignation de la marque Qualcomm Snapdragon SoC

Qualcomm is one of the most popular brands in the smartphone world, with its Snapdragon SoC. It will be on most equipment, so most of this area is overweight.

With this weight, the American company now has to present an important innovation. Its Snapdragon line will change its name and grow into an independent brand. This will be a new life for Snapdragon, which will gain a unique autonomy.

Qualcomm will announce big news for its SoC range next week. The successor to SoC, who dominated the Android smartphone world, is expected to appear at the Snapdragon Tech Summit event.

Named the Snapdragon 898 until recently, it will change its name and launch new products under the new name. These processors will lose the 3-digit position and take over something like this X Generation X. Therefore, this SoC should be called 8 Gen 1.

Also, Qualcomm will drop the 5G position in its plans for the simplest reason. The company understands that the existence of this technology is already a natural part of its proposals and that its presence in their names is unnecessary.

To create a new brand with new names, this change should be extended to other parts of the SoC range. This can already be seen in SoCs dedicated to PCs, for example Snapdragon 8cx Gen 2 or Snapdragon 7c Gen 2.

Qualcomm Snapdragon SoC brand designation

With this name change, Qualcomm will also bring new colors to its brand. This will only be for promotional items for those SoCs, but will bring gold for the best SoCs, red for the middle and gray for the entry level.

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Finally, this is an important point, the name Qualcomm will disappear from the post of these SoCs. The name Snapdragon will be its own brand, so it will appear individually and independently.

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About the Author: Cory Weinberg

Cory Weinberg covers the intersection of tech and cities. That means digging into how startups and big tech companies are trying to reshape real estate, transportation, urban planning, and travel. Previously, he reported on Bay Area housing and commercial real estate for the San Francisco Business Times. He received a "best young journalist" award from the National Association of Real Estate Editors.

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