Nutrition: How farmers and scientists think about our food.

Nutrition: How farmers and scientists think about our food.
  • By Emma Woollagott
  • Business Reporter Technology

Photo credit, Valeria Neccio

Image title,

Franco Fubini, founder of fruit and vegetable supplier Natura

As Franco Fubini, founder of fruit and vegetable supplier Natura, notes, “Taste is undoubtedly a recurring trend.

You may be surprised that the taste is not in fashion.

But it can be hard to find really tasty fruits and vegetables due to the demands of supermarkets, he explains.

“They needed longer-lasting varieties. For example, for a tomato, it had to have a thicker skin so it would not split easily; ripening tomatoes could be faster, which is more absorbent to water.

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About the Author: Cory Weinberg

Cory Weinberg covers the intersection of tech and cities. That means digging into how startups and big tech companies are trying to reshape real estate, transportation, urban planning, and travel. Previously, he reported on Bay Area housing and commercial real estate for the San Francisco Business Times. He received a "best young journalist" award from the National Association of Real Estate Editors.

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