Disney has announced it will close “at least sixty” stores in North America this year to focus on its online sales activities. The closures will only be a first step, with the world’s number one hobbyist emphasizing in a press release that it wants to “significantly reduce its physical facilities” to promote e-commerce.
“Consumer behavior has shifted to online shopping, while the epidemic has changed what consumers expect from a retailer,” said Stephanie Young, head of consumer products, games and retailers. Edition for Disney. Disney plans to launch its “Shop Disney” sales platform next year and enhance its presence in mobile apps and social networks dedicated to its theme parks.
The changes will include the creation of new products for various brands owned by Disney (adult clothing, “street clothing”, home products and other derivative products), the report added. The panel did not specify the location of the sites involved or the number of job cuts caused by these closures. There are about 300 “Disney stores” around the world.