Here’s what this year’s Starbucks holiday trophies look like

Starting Friday, customers will serve their drinks in one of four new festive cups. The annual celebration is designed to increase the excitement of the coffee chain. Starbucks said this year’s theme, “Carry the Merry,” will be written in two trophies.

“Our intention behind this year’s trophies is to take people around the world as happy ambassadors,” Jeff Wilson, Creative Director of Starbucks, said in a statement. He wants customers’ orders to be “a brief moment they can look forward to”.

Baristas will also start wearing the red armor that Starbucks introduced last year.

This year’s seasonal drinks include Peppermint Mocha, Roasted White Chocolate Mocha, Caramel Brully Late, Chestnut Prawn Late and Enoch Late with its Christmas blended coffee. It will serve a variety of seasonal dishes including a fresh cranberry orange scone, sugar plum cheese Danish and a snowman cookie and cake pop.

New or seasonal menu items help drive sales because customers buy them in addition to regular orders instead of replacing items. This year, Starbucks introduced the Pumpkin Cream Gold Brew, which was launched in 2019. Its signature pumpkin spice latte sold In the third quarter.

Starbucks first released the seasonal trophies in 1997. The company sparked controversy in 2015 When it removes “symbols of the season” I.e. reindeer and ornaments, and went with a simple two-tone red cup. Since then, it has added festive flourishes such as ornaments and mistletoe to its cups.

In the meantime, Dunkin ‘ (DNKN) Wednesday released its own holiday menu, cup and packaging. New this year is a sour breakfast sandwich and a chai laddu with oat milk, with its fresh non-dairy option.

The chain has coined a word for its cups and boxes: ‘Cheersin’, which means “playful combination of cheers and dunkin ‘, which means coming together in both celebration and praise.

Last week, Dunkin ‘announced he was going alone 3 11.3 billion contract With Inspire brands.