EA Sports will add its name to La Liga from 2023
LaLiga Santander is no more. The leaders of the Spanish league have found a new nickname for it: LaLiga EA Sports. brand The American company, known and recognized for its FIFA video game license, will reveal on Tuesday that it will become the main sponsor of the championship from the 2023-2024 season.
— MARCA (@marca) August 2, 2022
According to the Spanish newspaper, the deal reached between the two parties should bring the Spanish first division around 30 million euros per year. For its part, the video game publisher expresses its desire to move closer to the national championship after announcing the end of its cooperation with FIFA from next season. The Spanish league still had an option year in his deal with Santander, but it finally got more interesting elsewhere.
As in, Debas is at the helm.