Los Angeles, July 6, 2022 /CNW/ – Iconic American tennis brand K Swiss I am delighted to announce that Sponsored Athlete Cameron Norrie has advanced to the Wimbledon semi-finals defeating David Goffin in a thrilling five-set match. The British number one, currently ranked twelfth in the ATP rankings, will be looking to continue his career-best run at a Grand Slam tournament.
K-SWISS has been sponsoring Cameron Nori since 2020. Our partnership with Cam began three years ago. We loved his game and the way he took everything he did on the pitch. We saw an improvement in his game last year and his confidence increased with every game. He started 2021 between 70 and 80 and ended the year in tenth place. As we continue to invest in our tennis brand globally, our priority is to secure a new contract with Cam as our global ambassador and we are delighted and honored to have him on board the K-SWISS team until 2024,” said DaveGrange. , head of the international brand of K-SWISS.
During games, Cameron Norrie’s shoe of choice is the K-SWISS Ultrashot3. These new shoes are designed for the competitive, aggressive and powerful tennis player who demands the highest performance. The Ultrashot3 shoes incorporate Surge7.0 midsole technology, a 360 midsole that provides perfect support to enable lateral movements and Drawcord7.0 technology integrated into a new durable sole with grip and excellent traction.
In addition to the footwear, the CameronNori is innovatively designed for performance with newly redesigned K-SWISS accessories, the HeritageS/S Vest and SuperCharge Breeches. Lightweight materials combined with stealth angles and an asymmetric side create a progressive aerodynamic look that redefines the classic tennis outfit.
Today, Cameron Norrie looks like a champion. You can see the K-SWISS clothes she wore at Wimbledon todayK-Swiss.com.
K-SWISS has been driven by an entrepreneurial spirit since day one when two Swiss brothers moved to California to create a tennis-focused shoe brand. Avid skiers, the brothers took inspiration from leather ski boots to create tennis shoes that support an aggressive left-to-right movement. Introduced in 1966, the K-Swiss Classic shoes were the world’s first all-leather tennis shoes. They soon gained worldwide fame and developed a unique style on and off the pitch; They were casually worn in sports clubs and on the streets. Now, 57 years later, K-SWISS is building on its legacy as an American tennis brand to write new chapters in its rich history. As a tribute to the hard work of our founders and the competitive nature of the sport, K-SWISS is dedicated to equipping and inspiring the next generation of tennis players.
Source is K-Swiss
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