Sacha Baron Cohen sued the cannabis company

Le personnage de Borat
By Mail Norban | On 07/17/2021 at 10:00 | Updated on 07/17/2021 at 10:00 am

The three-time Oscar-nominated British actor has decided to sue the American company Solar Therapeutics, after which he used Borat’s famous character (played by the person involved) for advertising purposes.

Is demanding at least $ 9 million in compensation for a giant billboard displayed on a busy highway in Massachusetts. This misuse of his character falls under copyright infringement and misrepresentation.

The actor did not want to be linked to cannabis consumption, which is explained by the call. ” Unhealthy lifestyle choices “He has so far refused to take part in advertising campaigns in the United States and the United Kingdom so as not to tarnish his credibility.” As an actor and enthusiaste⁇.

The poster showing the struggle of the Kazakh journalist says his iconic line. This is great! “Can it really be said that the actor agrees to take cannabis?

The poster was later withdrawn, but the company refuses to pay compensation to Baron Cohen. Keep in mind that despite the authorization of cannabis use in some US states, the practice remains illegal in the eyes of federal law.

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Cory Weinberg

About the Author: Cory Weinberg

Cory Weinberg covers the intersection of tech and cities. That means digging into how startups and big tech companies are trying to reshape real estate, transportation, urban planning, and travel. Previously, he reported on Bay Area housing and commercial real estate for the San Francisco Business Times. He received a "best young journalist" award from the National Association of Real Estate Editors.

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