Share Has been embroiled in global controversy in recent days When updating user privacy policies. Social networks are overflowing with memes and comments about this issue, although in reality these terms and conditions have already been in place since 2016, except for one change WhatsApp Business, Business application launched in 2018.
According to an official WhatsApp report, “Update does not change data transfer practices Share It does not affect people’s personal interaction with friends or family through Facebook and anywhere in the world. WhatsApp is fully committed to protecting the privacy of the people. “
The update, which goes into effect on February 8, is aimed at moving consumers’ relationships with companies that use the WhatsApp business. In Mexico, major retailers such as Suprama, Electra and more recently Liverpool use this channel to provide better customer service. Through chat they can place orders, follow them or express any questions about the products they offer.
Why is this privacy update happening?
Facebook will soon offer data storage services for large companies that use the WhatsApp business, As do other business service providers (BSPs). Although this information is encrypted, it does mean that you can access the personal information or content of conversations of people chatting with companies, he explained. Millennium A spokesperson close to the social network and directly involved in the implementation of these policies.
“To further increase transparency, we are updating privacy policies to describe how, in the future, companies may choose to obtain secure storage services from our parent company, Facebook, to help them manage the interaction with their customers on WhatsApp.” , The company explains in its official statement.
The data that WhatsApp can share when chatting with a company through the app is IP And phone number, for the sole purpose of providing customized ads based on the companies with which you are associated.
Other than that, one of the best WhatsApp plans for 2021 will be the opportunity to make person-to-person payments through the app, which will then send that activity to the WhatsApp Business Products and services can be purchased from companies that use them.
“As we announced in October, WhatsApp wants to make it easier for people to make purchases and get the help of a business directly on WhatsApp. While most users use WhatsApp to communicate with friends and family, more and more people are contacting companies.
Over the past year, some components have been added to the WhatsApp Business Application, such as Cart, so that the user can be taken directly to the company list, from which they can purchase once authorized to pay from this application.