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Amazon aims to kickstart the holiday shopping season earlier this year.
The company is holding its annual Prime Day in two days in October this year after the Corona virus infection forced it to postpone the sale event from July. This is the first time Prime Day has been held in the fall, and Amazon is positioning it as a way for people to start their holiday shopping.
Before Amazon Notice On Monday, major retailers said they plan to push shoppers to start holiday shopping in October and offer deals before then, in the hope that stores will avoid crowding in November and December.